In the summer of 2018 on the Russian image board 2ch.hk's /b/, Milos had become popular in dancing threads, where users post videos of people dancing. The video has received more than 100,000 views since being uploaded. Later, on August 31st, YouTuber yarix posted a video of Ricardo dancing alongside Howard the Alien. On June 18th, the VKonkante community Танцы Рикардо Милоса (Dancing Ricardo Milos) posted a video of Milos that has received over 50,000 views.
Ricardo Milos surged in popularity among Russian-speaking internet users in mid-to-late 2018.
